Meet The Team
Founder & President
I was born in the Stampede City (Calgary, Alberta, Canada). I now call Vernon, B.C. Home.
I am passionate about helping organizations (both entrepreneurs and corporations) and their people, become sustainable and profitable. I have an undying passion and innate ability to find better, more efficient and profitable ways of doing things.
I am great at leading and coaching; I am terrible at the status quo and at being a follower!
I have been a life long learner and I find myself excited everyday to learn something new. I plan to write a book one day about all the amazing experiences and businesses I have been so privileged to observe, be part of and work with……….finding the time to write scribe the book will be the challenge!
This journey called “work” takes me away from home regularly, whether it’s around the corner or around the world. I am lucky to have an incredible support system (an amazing wife and daughter, friends and family) that help keep everything pointed in the right direction.
I’m proud of who I am.........both the good and the bad
University of Tennessee
University of Calgary
Southern Alberta Institute of Technology
Journeyman Parts Person
Strategic Digital Marketing & Analytics
Dr. Joe Schaefer
Joe Schaefer, PhD has a tireless entrepreneurial heart when it comes to business owners and helping them succeed. His background as a neuroscientist, and the rare comfort zone from which he perceives patterns in numbers and data, gives him a uniquely valuable perspective into the trajectory of a given business, and the underlying causes of its course. Joe’s experience as the co-founder of a web marketing agency, and having worked with hundreds of business owners over more than a decade gives him solid footing as a Strategic Business Advisor for Value Driver Consulting.
In addition to being a seasoned business guide and leader, Joe is an 8th degree black belt in Kung Fu, and has run one of the largest martial arts schools in the country for nearly 30 years. The strategic sensibilities gained from those decades of practice, combined with his enthusiastic presence as a speaker, author and consultant, makes Joe an asset that business owners across North America have come to trust.
Senior Business Advisor
James is a Certified Management Consultant (CMC) with a can-do approach to business. James is passionate about business strategy, and his experience and expertise in working with large and small organizations in a variety of industries has developed his keen understanding of how to analyze organizations, diagnose challenges, and uncover the blind spots in all aspects of your business that may be hindering optimum performance. Taking a whole-systems approach, James leads teams to design, deliver, and implement business strategies that streamline processes, capture value, improve operational efficiency and effectiveness, and provide distinct competitive advantages for our clients.
James is also a Certified Customer Experience Professional (CCXP), and a Certified Sales Professional (CSP) and brings an innovative and creative customer first approach to working with our clients. Using a design perspective, he collaborates with clients to develop and implement strategies to enhance customer and employee experiences to improve sales, service and business development.
His career has been well balanced among management consulting, strategic planning, marketing strategy, project management, B2B and B2C sales, and business development. Living by the mantra of well done is better than well said, James emphasizes the successful implementation of meaningful initiatives that make a positive and sustainable difference in the lives of business owners, their employees, and their customers.
James holds a Masters in Business Administration (Management Consulting) and a Bachelor of Commerce (Entrepreneurial Management) from Royal Roads University, and a Bachelor of Business Administration from the University of Winnipeg.
James resides in Kelowna and loves all that the Okanagan has to offer. He gives back to his community by mentoring business students and entrepreneurs at UBCO, Okanagan College, Women’s Enterprise Centre, Futurpreneur Canada, and Salmon Arm Economic Development Society. James strongly believes in lifelong learning and has recently completed a Graduate Certificate in Organization Design and Development from Royal Roads University.